| Upcoming Sessions | Class Times | Location | Cost | Register |
|---|---|---|---|---|
| October 20, 2016 | 9am to 4:30pm | Canisius College Campus | $595 |
Description
The course will provide an overview of the fundamentals of marketing and the connection to communications and sales. You will learn how to apply marketing techniques in the real world. You will learn strategies and tactics that are available for the promotion of your business. In addition, you will develop an outline of a marketing plan for your business
Who Should Attend
Sales and marketing managers, Business development officers, and Small business owners
Topics Covered
- The 4 P’s of marketing
- The elements of effective marketing
- How to create an effective brand
- How to develop marketing strategies and measurements
- Marketing tactics that generate new customers
- How to use on-line and off-line marketing
- Developing your take-home marketing outline